This monologue podcast provides Amazon sellers with a strategic guide for launching successful advertising campaigns throughout Q1 (January-March). The speaker breaks down the optimal timing for different campaign types (sponsored products, brands, and display) based on seasonal trends like post-holiday sales, Valentine's Day, and the anticipation of spring. Specific advice includes launching post-holiday sales campaigns in January, Valentine's Day campaigns in late January/early February, and spring promotions in mid-to-late February to allow for campaign history and optimization before peak season. By aligning campaign launches with consumer shopping behavior, sellers can maximize their ad spend and achieve better results.
