This Q&A podcast episode focuses on product and keyword research strategies for Amazon sellers. The host, Bradley Sutton, first demonstrates two product research techniques using Helium 10's BlackBox Brand Analytics, highlighting how to identify product opportunities where customer needs are unmet by analyzing click share versus purchase share. He then showcases a successful product discovery (Meat Resting Blankets) made nine months prior, illustrating a keyword research strategy using BlackBox keywords to find low-competition, high-demand products. Finally, the episode concludes with a Q&A session addressing listener questions about PPC campaigns, keyword research tools, and product seasonality, offering practical advice for optimizing Amazon sales. One specific example provided was the discovery of a niche product with high search volume but low competition, identified through analyzing the low number of reviews and low star ratings of existing products.
