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31 Jul 2023
1h 5m

对话操盘手：东方甄选、张兰起盘过程的一手复盘

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老范穿越周期

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本期播客节目讲述了抖音电商运营的策略和案例，嘉宾乔伊介绍了抖音电商运营的战略和战术层面，分享了东方甄选、张兰等抖音超头明星的起盘路径。嘉宾们还讨论了抖音直播的成功之道，认为坚持是关键。专家认为抖音起盘路径包括专家和素人两种类型， 素人做抖音IP需要选择精准的赛道、要有足够的垂直度、专业度、热情和坚持。
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