Sam Kelly is the Managing Partner and owner of Hello Social - one of Sydney’s top integrated marketing agencies.

Recognised as Campaign Magazine’s Social Media and Influencer Marketing Agency of the Year in both 2022 and 2023, Hello Social has set the standard in the industry.

In this episode, we explore Sam’s journey and what makes his agency stand out. I’ll share key lessons from my own experience with rebranding and refining messaging. We’ll also tap into insights from business icons like Richard Branson and Elon Musk, examine how memes are shaping today’s digital landscape, and discuss the strategies that drive a strong social media presence. Sam and I dive into the crucial elements of launching a brand, when is the right time to enter the market, the founder’s role, and the powerful influence of psychology in marketing success.

If you’re serious about taking your brand and social media game to the next level, this episode is packed with real insights and practical advice you can’t afford to miss.

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#478 How to crush your Social Media Strategy in 2025 with Sam Kelly

The Mentor with Mark Bouris