This monologue-style podcast discusses the projected slowdown in retail media growth in 2025, despite overall growth predictions. The host presents three factors contributing to this deceleration: post-pandemic normalization of e-commerce, increased ecosystem complexity with numerous retail media networks, and brand resistance due to inconsistent measurement standards and rising costs. The podcast highlights that brands are concentrating spending on a few major players (e.g., Amazon, Walmart) due to the lack of standardization across platforms. The host concludes by suggesting that retailers need to improve transparency and prove incremental value to secure brand budgets and sustain growth. The IAB's 2025 Outlook report, showing a projected decrease in retail media spending growth from 25.1% in 2024 to 15.6% in 2025, is cited as a key data point.
