Eliran Glazer is the CFO of Monday.com. He joined the company just four months before its IPO. As a big believer in the art of storytelling, in this episode, Eliran explains how to be a great storyteller while weaving it into the story of Monday.com’s IPO. The conversation also delves into the unique aspects of the Israeli tech scene, the impact of military service on entrepreneurship, and the importance of resilience and adaptability in leadership. Eliran highlights the evolution of Monday.com's narrative, the strategic use of benchmarks, the importance of authenticity, tips for talking about your competition, and the pillars of a good story to help CFO’s supercharge their skillsets.

—

SPONSORS:

Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit tropicapp.io/mostlymetrics to learn how.

Vanta's trust management platform takes the manual work out of your security and compliance process and replaces it with continuous automation. Over 9000 businesses use it to automate compliance needs across over 35 frameworks like SOC 2 and ISO 27001. Centralize security workflows, complete questionnaires up to five times faster, and proactively manage vendor risk. For a limited time, get $1,000 off of Vanta at vanta.com/metrics.

RightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. Whether it's multi-element arrangements, subscription renewals, or complex usage-based contracts, RightRev takes care of it all. That means fewer spreadsheets, fewer errors, and more time for your team to focus on growth. For modern revenue recognition simplified, visit rightrev.com and schedule a demo.

Brex offers the world's smartest corporate card on a full-stack global platform that is everything CFOs need to manage their finances on an elite level. Plus they offer modern banking and treasury as well as intuitive expenses and accounting automation, bill pay, and travel. Brex makes it easy to control spend before it happens, automate annoying tasks, and optimize your finances. Find out how Brex can help you make every dollar count at brex.com/metrics.

Planful is a financial performance management platform designed to streamline financial tasks for businesses. It helps with budgeting, closing the books, and financial reporting, all on a cloud-based platform. By improving the efficiency and accuracy of these processes, Planful allows businesses to make better financial decisions. Find out more at www.planful.com/metrics.

—

@cjgustafson222 (CJ)

—

TIMESTAMPS:

(00:00) Preview and Intro

(01:53) Sponsor – Tropic | Vanta

(04:22) The Story Behind Monday.com’s Name

(09:25) What Makes Israel’s Tech Scene So Unique

(14:30) How Being an Expat in the USA Shaped Eliran as a CFO

(16:56) Sponsor – RightRev | Brex | Planful

(20:36) Managing the IPO Four Months After Joining Monday.com

(25:02) Differentiating Your Company Through Storytelling

(27:14) The Importance of Authenticity

(31:03) Avoiding “Robot Mode” When You Repeat Your Company’s Story

(32:43) The Pillars of a Good Story

(35:42) How the Story Changed Throughout the Process

(38:25) Being Bold in Your Storytelling

(40:39) Using Benchmarks to Support Your Valuation

(44:38) Tips for Talking About Competition

(46:34) How Monday.com’s Story Is Evolving Post-IPO

(51:04) Long-Ass Lightning Round: A Mistake Eliran Made

(52:27) Advice to Younger Self

(53:39) Finance Software Stack

(55:03) Craziest Expense Story

Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

“What’s in It for Me?” The Art of Storytelling in an IPO - with Monday.com CFO Eliran Glazer

Run the Numbers