In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:

Balancing Brand vs. Demand
Working with the sales team vs. serving customers
How to inject personality into your brand
The most successful marketing campaigns Dave was a part of in his career
How to plan and brainstorm good marketing ideas
The biggest mistake marketing teams make
How to structure a marketing team
How did you know it was the right time to start your own company?
How to best differentiate in a crowded competitive market with similar feature offerings

Timestamps

(00:00) - - Intro to Dave
(04:40) - - Balancing brand, demand, and customer-centricity in marketing
(07:18) - - Infusing personality into marketing
(11:38) - - Most successful marketing campaigns and why they worked
(19:00) - - The concept of marketable moments and creating momentum
(22:53) - - Marketing at Drift and Privy
(24:47) - - How to plan and brainstorm campaign ideas
(27:48) - - Biggest mistakes marketing teams make
(29:20) - - Structuring marketing teams for different business needs
(30:07) - - The journey to starting Exit Five as a company
(32:30) - - Brand marketing versus demand marketing for scaling startups
(35:08) - - Differentiating positioning in a crowded market
(38:34) - - Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns

The Dave Gerhardt Show