20Growth: How to Master Product-Led-Growth, The Biggest Mistakes Startups Make When Scaling into Enterprise, How to Assess "Bets" in Growth; Which to Take and Which to Not with Gonto, Interim CMO @ Vercel
This podcast explores the critical role of risk-taking, experimentation, and understanding customer behavior in driving business growth. It emphasizes the importance of building a product-centric onboarding experience, identifying anti-retention patterns, and catering to enterprise customer needs. Collaboration between marketing and product teams is highlighted as essential for product success, and the role of growth personnel in finding creative solutions is discussed. The podcast also delves into common pitfalls and lessons learned when scaling from SMBs to enterprises, and the significance of focusing on long-term goal-aligned metrics. Through insightful guest interviews and discussions, the episode provides actionable strategies for businesses to stimulate growth, optimize user experiences, and thrive in a competitive market.
