This monologue podcast episode focuses on the investment strategy of "scuttlebutt," a method of gathering information by directly interacting with individuals connected to a company. The host, Kyle Grieve, explains the technique, detailing how to gather information from customers, employees, suppliers, and industry specialists to gain a deeper understanding of a business than what's available in public filings. He provides several case studies, including Warren Buffett's research on GEICO and American Express, and Li Lu's approach to Timberland, illustrating how this method can yield insights unavailable through traditional research. Grieve concludes by emphasizing the importance of self-reflection and journaling to refine one's investment strategy and improve the circle of competence, suggesting a four-step framework for analyzing past investment mistakes.