This podcast episode features a business consultation with Ashley Kapp, founder of AC Styles, a personal styling service generating $309,000 annually. The discussion centers on scaling her business, focusing on improving lead generation through Google Ads and affiliate partnerships. Alex Hormozi, the host, suggests implementing a lead magnet (e.g., a personalized color palette based on client characteristics) and refining the sales funnel with pre-call videos to increase conversion rates. Kapp's current 50% close rate demonstrates a strong existing sales process, but the focus is on significantly increasing the number of qualified leads. The episode concludes with actionable strategies to boost revenue, including increasing ad spend and expanding affiliate outreach.
