This co-hosted sports business podcast counts down the top 10 sports business stories of 2024. The hosts discuss each story, providing context, analysis, and often sharing personal opinions. Key stories include the deaths of Pete Rose and O.J. Simpson, the rise of streaming services in sports broadcasting (with examples like Netflix's Christmas Day NFL games and Amazon's NBA rights), Scottie Scheffler's record-breaking PGA earnings, and the record-breaking Super Bowl viewership. The podcast concludes with a discussion of the ever-changing college sports landscape, highlighting conference realignment, the expanded College Football Playoff, and the impact of the transfer portal. The hosts emphasize the increasing professionalization of college sports and the growing financial power of women's sports, exemplified by Caitlin Clark's impact on the WNBA.