This interview podcast episode of "The PPC Den" focuses on Amazon advertising placements and optimization strategies. The host interviews Mike from Adverio, discussing the complexities of Amazon's placement settings (top-of-search, rest-of-search, product page) and how to effectively utilize them. Mike details his strategy of duplicating campaigns to target specific placements, emphasizing the importance of aggressive negation in broad targeting campaigns to reduce wasted ad spend. A key takeaway is the suggestion to experiment with duplicating an auto-campaign, optimizing one for search placements and the other for product pages, to improve campaign efficiency. Listeners gain actionable advice on improving Amazon PPC performance through strategic placement targeting and bid adjustments.
