This interview podcast features Alex Amouyel, President and CEO of the Newman's Own Foundation, discussing the "100% for purpose" business model. The podcast begins with an anecdote about a restaurant's tokenistic charitable contribution, contrasting it with Newman's Own's commitment to donating 100% of its profits to charity. Amouyel then outlines the four key ingredients for creating a successful 100% for purpose business: making a profit, raising money responsibly, reversing governance (foundation owning the company), and ignoring the competition. He uses examples like Patagonia and Humanitix to illustrate these points, highlighting the importance of aligning with a mission and attracting customers and employees who value purpose over profit. The podcast concludes with a call to action, urging listeners to consider this alternative business model and its potential for positive social impact.
