This podcast is an interview with Eran Zinman, co-CEO of Monday.com, focusing on the company's growth journey from its inception to achieving $1 billion in ARR. The interview covers key decisions like pivoting the product, building a performance marketing engine, and the strategic shift to upmarket sales. Zinman emphasizes the importance of prioritizing difficult challenges, optimizing for cash flow, and building a strong, transparent relationship with the board. A specific example is their highly effective performance marketing engine, which generated significant returns and fueled rapid growth. The discussion offers valuable insights into scaling a SaaS company, navigating funding rounds, and building a successful multi-product strategy.