This podcast episode provides insights from a three-time founder and CEO entrepreneur, David Walsh, on the challenges and strategies associated with building a successful B2B referral software company, bundletech.io. David discusses the importance of creating awareness about referral programs and the challenges faced by B2B companies in implementing effective referral programs. He also shares the challenges and key decisions early-stage startups face, including equity split, pricing strategy, and engaging the first beta users. The podcast also highlights the importance of strategic value add and building relationships with investors rather than solely focusing on dilution.
