This interview podcast features Kurt Elster interviewing Brandon Horoho, the Vice President/CMO of Montana Knife Company (MKC), an eight-figure American-made knife brand. The conversation follows a structure of exploring MKC's journey, from its humble beginnings to its current success, focusing on its unique drop-shipping model, strong brand storytelling, and effective email marketing strategies. Horoho emphasizes the importance of owning customer data, building authentic relationships, and reinvesting in the local economy. A key takeaway is Horoho's advice to Shopify merchants: prioritize website investment and content creation, and consider partnering with agencies for expertise beyond your core competencies. The interview concludes with a discussion of MKC's future plans, including expanding into the folding knife market.
