In episode 750, Rob Walling is joined by Laura Roeder, founder of Paperbell, to answer intermediate listener questions. They discuss making your first hire with limited funds, testing pricing models with existing customer bases, and more. Laura also provides some great advice on content marketing, drawing from her past experience at MeetEdgar.

Topics we cover:

(3:14) – Building a team before you can afford your first, full time hire
(11:11) – Testing pricing with existing customer bases
(19:00) – What type of content should you focus on?
(25:20) – Growing a pipeline of leads with limited resources
(31:00) – Who are your 100 best customers?

Links from the Show:

SaaS Institute
TinySeed
TinySeed Tales is Back: S4E1
Lauraroeder.com
Laura Roeder (@lauraroeder.bsky.social) | Bluesky
Paperbell
Episode 473 | Managing Annual Subscriptions, Low-price vs. High, Being a Non-Developer Founder, and More Listener Questions with Laura Roeder
Exactly How I Cold Emailed My Way to A Life-Changing Exit (And You Can Too) by Laura Roeder
The SaaS Playbook
Buy Back Your Time by Dan Martell
If I Started SaaS in 2024, Here’s My B2B Content Strategy for $1M ARR
The Ultimate Sales Machine by Chet Holmes

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

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