Building a successful brand doesn’t just happen - it takes intention, strategy, and the right tools. In this episode, TIQUE’s Creative Director, Amandolin, breaks down the magic of branding (and trust us, it’s way more than picking pretty colors and fonts!). Learn how expert branding can make your business stand out by creating a cohesive, head-turning identity that pulls in your dream clients. Amandolin compares DIY tools like Canva to professional design services, highlighting that true branding involves strategy, audience psychology, and staying ahead of trends. She also gives details on her decade-long experience in design and shares insights into TIQUE’s Custom and Semi-Custom Branding packages. If you’ve been on the fence about investing in professional branding, this episode’s for you! Stick around until the end for tips on making smart branding decisions and how to get started with a consultation!

Not sure which branding package is right for you?

Schedule a Consultation Call or email hello@tiquehq.com!

Today we will cover:

(02:45) DIY branding vs. professional expertise
(05:40) The psychology behind branding
(12:00) Understanding your brand beyond aesthetics
(17:25) Semi-custom brand kits; quick turnaround and tailored design elements
(22:10) Access to premium resources and education as a professional designer
(27:50) Custom branding; 4 week process
(36:00) How to choose between Custom and Semi-Custom

WORKFLOW TEMPLATES

Create an enjoyable booking experience for every one of your travel clients

ELEVAE VISUALS

Elevate your entire digital brand presence with high resolution images & videos.

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111. Why Branding Is Always Worth The Investment

TIQUE Talks: The Business Podcast for Travel Advisors