This interview podcast focuses on organic ranking strategies for Amazon sellers. The host, Vincenzo Toscano, interviews Hymie Zebede, an Amazon private label seller with 12 years of experience, who discusses key elements for successful organic ranking. Zebede emphasizes the importance of high-converting images (using A/B testing), keyword optimization across the listing (title, bullets, description, alt text), and aggressive initial pricing and PPC campaigns to build momentum. He highlights a case study where a $3,000 daily ad spend for two weeks resulted in a top 10 organic ranking, demonstrating the potential impact of a strategic approach. The interview concludes with advice on maintaining organic rankings through deals and consistent monitoring of competitor activity.
