This Bankless podcast episode features an interview with Samara Cohen, BlackRock's Chief Investment Officer of ETFs and Index Investments, discussing the success and implications of Bitcoin and Ether ETFs. The conversation begins with an introduction to Cohen and her role at BlackRock, followed by a discussion of the role of technology in modernizing markets, using the historical evolution of trading mechanisms as a framework. Cohen then analyzes the successful launches of Bitcoin and Ether ETFs, highlighting the importance of precise tracking and market quality, while addressing misconceptions about their relative performance. Finally, the discussion touches upon future plans for digital asset ETFs, regulatory expectations, and the overall outlook for the integration of crypto assets into traditional finance. A key takeaway is Cohen's emphasis on education and a risk-centered approach to Bitcoin allocation, suggesting a 1-2% allocation for diversification within a traditional portfolio.