This podcast features Greg McKeown interviewing Tim Ferriss about prioritizing life goals. McKeown introduces the concept of identifying a single, highest priority for the year, rather than focusing on multiple goals, and discusses his system for maintaining focus and alignment with his values. Ferriss shares his experience with using poetry as a guiding tool, and they discuss the importance of building systems to overcome personal weaknesses and the significance of prioritizing deep relationships. McKeown emphasizes the concept of "self-transcendence" over "self-actualization" as a higher life purpose, illustrated by the example of a friend's experience with his dying wife. The discussion concludes with practical advice on creating time and structure for prioritizing essential relationships.