What if every digital interaction you had—every like, purchase, or GPS ping—could be used to create a detailed map of who you are? Sandra Matz, a leading behavioral scientist and data researcher, joins us to explore the fascinating world of behavioral residue, the digital traces we leave behind, and their profound impact on our lives.

This episode is a deep dive into the intersection of psychology, technology, and ethics, offering thought-provoking ideas for anyone interested in the future of data and its role in shaping our behavior and society.