This eCommerce MasterPlan podcast episode, a yearly tradition since 2016, offers expert advice for eCommerce success in 2025. The episode features interviews with several industry leaders who share their top tips, focusing on efficiency, data utilization, AI personalization, retail media, subscription models, and unified commerce strategies. Specific advice includes automating repetitive tasks to free up time for growth-focused activities, leveraging data analytics to optimize acquisition channels and conversion rates, and creating comprehensive content (FAQs, how-to guides, buyer's guides) to improve SEO performance in the age of AI. Listeners gain actionable insights to improve their eCommerce businesses' competitiveness and profitability in the coming year.