This interview podcast features Elena Verna, a B2B growth expert, discussing growth strategies that consistently fail. The discussion begins by debunking common misconceptions about growth teams and rebranding, emphasizing the importance of founder-led growth and avoiding premature hiring. Verna then outlines several ineffective tactics, including homepage redesigns solely for growth, blindly copying competitors, and treating every initiative as an experiment. She advocates for prioritizing "earned channels" like virality and user-generated content over paid advertising and suggests leveraging advisors and established frameworks like growth loops and the race car framework. Ultimately, the podcast aims to equip listeners with actionable insights to avoid common pitfalls in B2B growth.
