This podcast episode analyzes Ulta Beauty (ULTA) as a potential investment for a long-term value portfolio. The host reviews the company's business model, financial performance (highlighting high returns on equity and invested capital, strong margins, and a loyal customer base), and competitive landscape (comparing it to Sephora and Amazon). He uses a framework for assessing the rate of return on incremental capital to project Ulta's future value, concluding that even with conservative growth assumptions, the stock offers a solid return potential due to share buybacks. Ultimately, the host decides to add Ulta to his portfolio, citing its strong fundamentals and current undervaluation.
