#004 Revenue Engine Masters - Andy Mowat, VP GTM at Carta

This Revenue Engine Masters podcast features an interview with Andy Mowat, VP of Go-to-Market Ops at Carta. The discussion begins with Mowat's career path, highlighting his unconventional journey into go-to-market operations. The conversation then shifts to his work at Carta, focusing on challenges like optimizing data usage for sales teams and rethinking enablement strategies. Mowat shares his six principles for managing go-to-market data, emphasizing the need for normalization and enrichment beyond standard data providers. Finally, he offers advice for new operations leaders, stressing the importance of making tough trade-offs and clearly defining roles and responsibilities to achieve immediate impact.