This interview podcast features Santiago Gelvez, a pet supplement entrepreneur, discussing his Amazon business journey. The podcast begins with an introduction of Santiago and his unique origin story—developing a pet supplement to save his dog, Tango—which led to his brand being featured on Amazon's website. The conversation then covers his career background, the transition to entrepreneurship, his initial sales figures and profitability timeline (reaching profitability after a year), and his expansion into European markets. A key takeaway is Santiago's emphasis on the importance of Amazon's Subscribe & Save program for long-term profitability in the competitive pet supplement market, and his advice to new sellers to test their product with smaller initial orders to manage cash flow and avoid expiration issues. The interview concludes with future plans and a valuable tip from Kevin King on crafting a compelling two-second brand story for marketing.
