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Click… That satisfying sound of Lego bricks has brought joy to millions of kids - and adults (kidults?) for more than 70 years. But did you know it all started in a Danish carpenter's workshop during WWII? And that boxes of Lego were used to smuggle grenades to resistance fighters? Today, family-owned Lego is the biggest toy company on earth, but this plastic empire almost came tumbling down more than once. Lego dodged disasters (four fires), product mis-steps (bangle bracelets?), and some spectacular business snafus before taking over the world brick by brick — All thanks to the founder’s visionary son. Find out why every Lego piece is precision-engineered to 0.005 mm, how Jar Jar Binks breathed new life into minifigures, and why Lego is the best idea yet.

Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with, and the bold risk takers who brought them to life.

Episodes drop every Tuesday, subscribe here: https://wondery.com/links/the-best-idea-yet/

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The Best Idea Yet 🧱 LEGO: Earth’s Biggest Toy Biz

The Best One Yet