SaaStr 693: The Secrets to Scaling and Growth in an Unpredictable Market with monday.com’s Co-founder and Co-CEO, Eran Zimman, and SaaStr CEO and Founder, Jason Lemkin
This podcast episode features Monday.com co-founder Eran Zimman and SaaStr founder Jason Lumpkin discussing Monday.com's remarkable growth, strategies for selling to SMBs, and importance of net retention rate (NRR). Zimman emphasized a focus on product-led growth, multi-product expansion, and understanding SMB needs. The conversation also touched on the recent economic downturn, the effectiveness of performance marketing, and the significance of cash flow measurement in SaaS companies.
Takeaways
• Focus on product-led growth and a strong NRR.
• Transition from a single product to a multi-product company to accelerate growth.
• Understand the unique needs of SMBs and provide value quickly through specific features.
• Use performance marketing and measure the impact on ARR.
• Focus on cash flow rather than traditional metrics like LTV and CAC.
• Optimize NRR and gross retention to drive growth.
• Maintain efficiency while investing in growth.
• Be proactive and resilient during economic downturns.
