AI in RevOps: Boosting Efficiency and Redefining Marketing Ops with Sara McNamara

In this episode of the podcast, Jeff Ignacio interviews Sara McNamara, a marketing and sales operations professional and strategic consultant at Hyperscale. They discuss the mismatch between companies' growth expectations and their investment in operations support, noting that many businesses are buying software without hiring the operations staff needed to run it effectively. Sara emphasizes the importance of strategy and proper setup when implementing new tools, suggesting that companies allocate a portion of their software budget to either an agency or in-house talent for support. They also explore the perception of headcount as a sunk cost versus the allure of new software, the challenges of marketing operations in proving their value, and the potential of AI in revenue operations, particularly in automating low-value tasks like research. Sara advises revenue operations professionals to market themselves effectively, showcasing their expertise and the impact of their work to stay competitive.