This interview podcast features Brian Roisentul interviewing Rebecca Melsky and Eva St. Clair, founders of Princess Awesome, a children's clothing brand. The discussion covers their journey from a successful Kickstarter campaign in 2015 to navigating the challenges of e-commerce growth over the past decade. Key topics include the evolution of digital marketing (specifically the decline in Facebook ad effectiveness), fulfillment center challenges (with advice on choosing a reliable partner), and strategies for customer acquisition and retention. The founders share their experience of initially relying on organic growth and press coverage, later transitioning to paid advertising on Meta and Google, while highlighting the importance of building a strong brand and understanding fulfillment costs. They also emphasize the importance of finding a fulfillment center that aligns with a brand's size and values.
