Welcome back, product bosses! In this episode, I’m chatting with Catalina, the owner of Catalina Straps and Bags, who works with indigenous communities in Colombia to create handmade, sustainable straps and bags. Catalina is ready to simplify her product offerings and figure out her next sales channel.

Catalina’s water bottle straps are her clear best seller, but she’s struggling to make sales online. We explore how product display and packaging can help her products sell themselves, no matter the sales channel. With her bottle straps trending and performing well, we uncover how focusing on one product can help her stand out in the market. We also discuss how she can build her brand identity by leaning into her differentiator.

Tune in for actionable insights that will help you refine your product offerings, boost profitability, and grow your brand!

Resources:

Learn more about Catalina Straps and Bags here
Connect with Catalina on Instagram here
Interested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!
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Connect:

Website: theproductboss.com
Instagram: @theproductboss

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