What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson

This Digiday Podcast episode discusses the impact of AI on the advertising industry and the evolving landscape of media and diversity initiatives. The co-hosts begin by summarizing recent news, including Meta's rollback on fact-checkers, layoffs at Publicis, and the cancellation of the Venue sports streaming service after a lawsuit settlement. They then interview Jonathan Nelson, CEO of Omnicom Digital, who discusses the Omnicom-IPG merger, the need for new agency compensation models in the AI era (shifting from billable hours to outcome-based models), and the rise of "agentic AI" and its implications for marketing. Nelson highlights the importance of data and the need for brands to adapt their strategies to reach AI agents, effectively a new form of SEO. The episode concludes with a call to action for listeners to rate and review the podcast.