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YouTube turns 20 this year, and it’s influence continues to grow. In music, video, podcasts, advertising, entertainment, attention, and more. It’s in a unique role, where plenty of companies compete with YouTube, but few compete with it on all levels. But what does the future look like? Despite its edge, what are the challenges ahead?

Listen to me and MIDiA Research’s Tati Cirisano to break it all down.

08:45 Video Podcasting Trends

11:56 YouTube Premium

20:52 Paying for Ad-Free Experience

29:42 Competitors and Challenges

This episode is presented by

How YouTube Became Every Company’s Competition

Trapital