In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.

Dave and the Tenon team cover:

The importance of aligning marketing goals with overarching business objectives to drive meaningful results
How to create a marketing operating system that prioritizes clarity, efficiency, and flexibility
Practical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#210: Strategy | Building a Marketing Operating System with the Team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager)

The Dave Gerhardt Show