Tom van Langen, Vice President of Revenue Operations, returns to the podcast for a deep dive into how RevOps teams can turn strategic plans into actionable outcomes. With the challenges of annual planning fresh in everyone's mind, Tom shares practical frameworks and key principles for ensuring that months of hard work translate into measurable results. Whether you're a RevOps leader or an operator looking to sharpen your execution, this episode is packed with actionable insights.

We cover:

Why strategy must be your day job in RevOps
The five pillars of operationalizing strategic plans
Real-world examples of connecting strategy to day-to-day execution
The role of RevOps as a scorekeeper and driver of alignment
Tips for prioritizing tasks amidst the chaos of Q1

Tom van Langen on LinkedIn: https://www.linkedin.com/in/tomvanlangen/

RevOps Letter: https://www.getweflow.com/revopsletter

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer

Phillip on LinkedIn: https://www.linkedin.com/in/janiszech

Weflow: https://www.getweflow.com

Chapters:

(00:00:00) Introduction

(00:02:04) Reflections on Year-End and Starting 2025 Strong

(00:04:16) Why Turning Plans into Action Matters

(00:07:17) Common Pitfalls in Strategy Execution

(00:10:29) Five Pillars for Operationalizing Plans

(00:14:29) Real-World Examples and Frameworks

(00:23:13) Role Modeling the Strategy in RevOps

(00:28:06) The Power of Marginal Gains in RevOps

(00:37:19) Book Recommendations and Closing Thoughts

#63 Operationalizing Strategy: Turning Plans into Action - with Tom van Langen

RevOps Lab