If I Had To Start a Business From Scratch, I'd Do This

In this monologue podcast, Alex Hormozi shares his journey of making his first $10,000 online, detailing the steps he took to acquire his initial customers in the fitness industry. He discusses starting with free training for friends to gather testimonials, leveraging referrals, and eventually launching a paid program. Hormozi also introduces the Rule of 300 for warm outreach, emphasizing content creation, community engagement, and direct interaction with potential leads. He reflects on mistakes he made, such as not having a follow-up offer and being influenced by external judgment, and provides actionable advice for beginners, including the importance of proof, living frugally, starting for free, and creating templated solutions. Hormozi stresses consistency, continuous improvement, and a focus on providing value to build a successful online service business.