From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Jeffrey Nicholson is the co-founder and CEO of Tracer, a data intelligence platform built to solve complex data equations. Jeffrey is a serial entrepreneur with a 15-year track record of building and scaling businesses across multiple fields, including advertising, media, and technology. He holds the unique privilege of running the first-ever ad via the global API on Snapchat, along with serving on advisory boards for Roku, Pinterest, and Nextdoor.

Top 3 Value Bombs

1. The biggest factor of being successful is mental will power.

2. What is measured gets improved.

3. When you invest in the valued relationship with your partners and clients, they will recommend you.

Your engine for answers. Take back time and control - Tracer Website

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Empowering Businesses Through Data with Jeffrey Nicholson: An EOFire Classic from 2021

Entrepreneurs on Fire