The Learning Leader Show With Ryan Hawk

Full show notes can be found at www.LearningLeader.com

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Episode #340: Liz Bohannon - co-founder and co-CEO of Sseko Designs and the author of Beginner's Pluck: Build your life of purpose, passion and impact now. Liz and the Sseko story has been featured in dozens of publications including: Vogue Magazine, Redbook Magazine, O Magazine, Inc, Fortune and others. Sseko has appeared on national broadcasts including ABC's Shark Tank and Good Morning America.

Commonalities of leaders who sustain excellence:
- They do work that taps into their intrinsic motivation and they know WHY they do what they do.
  - You must drill down far to know this
- Vulnerable -- Look at Brene Brown. A "truth teller."
- Shoshin - An openness with eagerness. Have to have both.
Why is the "Beginner's Pluck" message resonating with so many people?
- "I believe it, but not sure if I really do..." People (women especially) tend to doubt themselves too much.
"You don't need to be extraordinary to build a life making a difference."
"Passion is something you build... I learned it through telling an untrue story."
Be driven by interest, and curiosity...
"I'm the CEO of a for-profit fashion company."
"My ego wasn't super involved. It gave me the freedom to just do it."
- "I got so obsessed with the problem and finding a solution to it."
"The work of an artist is to know what's inside of you. Be solutions agnostic."
- "The artist creates without thinking of the audience."
- "The entrepreneur has to think of the audience." --> What's the actual problem this fixes?
- Sit in the complexity of what it means to be a world changer.
- "We live in a world that is so quick to critique... Show up, do the work."
How did Liz learn to run a business?
- She took a six week crash course on basic accounting and followed her curiosity to learn each skill as she went.
  - Don't be caught in analysis paralysis
  - "The thing I had connected to me was my WHY."
  - "You don't get to know Step 7 when you're in stage 1. That's not how it works." Must take it a step at a time.
  - "What do I absolutely need to figure out?
    - The MVP - Minimum Viable Product -- Know that it's only Version 1. Can iterate as you go.
The 4 stages of Learning:
- Unconscious incompetent
- Conscious incompetent
- Conscious competent
- Unconscious competent
How often am I feeling out of my league? -- You should feel this often in order to grow.

340: Liz Forkin Bohannon - How To Build Your Life Of Purpose, Passion, & Impact (Beginner's Pluck)

The Learning Leader Show With Ryan Hawk