#429 - How to Outrank Competitors on Amazon with Alina Vlaic

In this episode of the AM-PM Podcast, Alina Vlaic from AZRank shares her insights on how to achieve top rankings on Amazon. Starting with an introduction to her background in Romanian e-commerce, the conversation quickly shifts to effective ranking strategies. Alina highlights the evolution from traditional giveaways to a more relevance-driven approach that focuses on optimizing product listings. She emphasizes the value of using Amazon's internal tools, like Product Opportunity Explorer and Search Query Performance, to enhance visibility. Alina also outlines AZRank's offerings, which include keyword analysis and campaign management aimed at boosting rankings, with mid-level campaigns costing around $2000. The episode wraps up with an exploration of how AI is influencing Amazon rankings, discussing tools like Rufus that help decode Amazon's algorithm for better listing optimization.