This podcast episode focuses on decision fatigue in small business owners, exploring its four key elements: procrastination, impulsivity, avoidance, and indecision. The host, Fiona Killackey, discusses these elements with real-life examples, including her own experiences and those of her clients. She introduces the "40-minute test," suggesting that many decisions can be made effectively within a short, focused timeframe, using research and AI tools if necessary. The episode concludes by emphasizing the importance of understanding one's personal work style and implementing strategies like delegation, setting deadlines, and streamlining choices to overcome decision fatigue and improve business efficiency. Listeners are encouraged to identify their decision-making patterns and develop personalized solutions.
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