This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared actionable frameworks and three phases for building impactful B2B communities that drive brand growth and customer engagement.

Dan covers:

How community marketing transforms brands by turning customers into primary distribution points for your story.
Why it’s important to map influence spaces and leverage customer relationships.
Strategies to build a scalable advocacy journey that turns customer love into measurable business outcomes.

Timestamps

(00:00) - - Intro to Dan
(07:03) - - Community Marketing Transforms Brands
(10:11) - - Defining “Community” and “Community Marketing”
(11:51) - - Community Phase 1: Build Baseline Presence Across Spaces that Hold Relevant Influence
(22:51) - - Community Phase 2: Differentiate Presence Everywhere by Building more Brand Distribution Points
(36:12) - - Community Phase 3: Build Amazing Spaces That Hold Influence
(37:12) - - How to Determine your Community Strategy?
(37:42) - - How to Evangelize Across Communities?
(38:42) - - Q&A

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#208: Drive | How To Build A B2B Community with Dan Cmejla, B2B Community Expert

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)