Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com.

Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month.

Hit PLAY to hear:

The 80/20 rule that transformed Wunderbrow’s growth strategy
How to avoid the biggest risk of rapid expansion
Why focus is the ultimate growth hack for eCommerce brands
The trade-offs every business must manage to scale sustainably
Diego’s #1 tip for navigating a business transformation

Key timestamps to dive straight in:

[08:06] Seeking impact as CEO of KF Beauty.

[14:19] Managing product discontinuation and new product launches.

[17:53] Be pragmatic: Simplicity and focus yield growth.

[18:53] NYU professor discusses business growth trade-offs.

[23:22] Established product faces challenges with new launches.

[25:18] Listen to Diego’s Top Tips!

Full episode notes here: https://ecmp.info/524

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Why Focus is Wunderbrow’s Key Growth Strategy with Diego Mandelbaum

eCommerce MasterPlan