This informative podcast episode features Barry Greenberg, a seasoned celebrity broker with four decades of experience, delving into the intricacies of celebrity acquisition and management. He shares his journey from finding a celebrity to support a cause he cared about to building a successful organization, Celebrity Connection, now known as CelebCon.com. Barry emphasizes the evolving landscape of celebrity partnerships and the challenges of securing talent in the digital age, highlighting the importance of building trust and managing expectations. He also stresses ethical obligations in working with celebrities and the unique skill set required to navigate the complexities of the celebrity industry.