From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Saumil Mehta leads Square’s Square Point of Sale and CRM business unit. His responsibilities include overall ownership and organizational management across multiple functional disciplines, including Product, Engineering, and Design.

Top 3 Value Bombs

1. Square's mission is to democratize access and participation in the economy for traditional or underserved audiences.

2. As entrepreneurs, you can now use the most robust tools available to design an exceptional customer lifecycle that helps your brand be omni-channel friendly.

3. It is not too early to get started today in producing outstanding customer experiences and brand advocates.

Visit for more information on how to start, run, and grow your business with Square - Square's Business Resource Center

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How to Build a Customer Lifecycle with Saumil Mehta: An EOFire Classic from 2021

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