Organic Social Marketing Strategy

This podcast episode features Jenny Lee Fowler, the director of social media strategy at MIT and author of the book Organic Social Media, discussing her career journey from TV reporting to social media management, the importance of organic social media strategy and finding a loyal community, having a clear mission, message, and management system for effective social media strategies, the significance of tailoring content for different social media platforms, and the importance of evaluating the effectiveness of social media platforms and content strategies by monitoring engagement metrics and quote posts.