Designing Beloved Brands

In this episode, Jason Mayden, the Chief Design Officer for Nike's Jordan Brand, shares his thoughts on design, creativity, and building a brand. He reflects on his journey from a childhood dream to leading a major design team and introduces his concept of "intersectional design." Mayden discusses the potential of AI to enhance creativity and stresses the significance of cultivating relationships and emotional connections with consumers. He highlights the Air Jordan brand as a prime example of how sustained quality and genuine connection foster long-term loyalty. Overall, the podcast provides valuable insights into creating lasting brands grounded in authenticity, empathy, and a dedication to nurturing creativity within teams.