[GREATEST HITS] 56. How to Make a Great Cold Call: Key Lessons & Tips from 100K Cold Calls - Sheriff Shahen, Account Executive (AE) role at Deel

In this episode of the SDR Game Podcast, Sheriff Shahen, an Enterprise SDR at Deel, shares his effective cold-calling strategies. He reflects on his journey from high-volume telemarketing to enterprise sales, emphasizing the transition from transactional selling to fostering relationships. Sheriff highlights the significance of conducting thorough pre-call research, aiming to uncover customer pain points rather than merely pitching products. He also discusses his methods for overcoming objections, which center on building trust and credibility through insightful questioning. For him, cold calling is not just a means of generating leads; it's an opportunity for both personal and professional growth. His key insight is that even calls that don't lead to immediate success can provide valuable information for future outreach.