Why does livestream shopping have high return rates?

This podcast episode examines the trend of live shopping, particularly in China, where it has gained immense popularity. Live shopping involves real-time interactions between buyers and hosts, utilizing livestreams to showcase products and facilitate purchases. The episode explores the benefits of live shopping, including convenience, the ability to connect with trusted hosts, and persuasive techniques employed by hosts. However, it also discusses potential drawbacks such as the encouragement of impulsive purchases, high return rates due to sizing and fitting issues, and the use of filters and false advertising, leading to ethical concerns. The episode provides insights into the cultural differences in perceptions of live shopping, as well as the growth of hidden gem destinations in the UK, particularly in the north, highlighting their natural beauty, architecture, and friendly people.