This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.

Kyle covers:

Why developing a provocative point of view is critical to differentiate your brand
How to build a content flywheel that aligns operations, drives consistency, and improves velocity.
Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.

Timestamps

(00:00) - - Intro to Kyle
(05:47) - - Content is strategy, but most companies have bad content
(06:58) - - Force a choice, not a comparison
(10:00) - - Book recommendations for thinking about your company differently
(12:55) - - Identifying core problems and target audience
(16:14) - - What is GTM Bloat?
(20:18) - - Beat the friction out of your process
(22:22) - - How to create a demand flywheel
(28:55) - - Non-negotiable content types
(30:18) - - Real thoughts from real subject matter experts
(35:02) - - Harness the power of the internet
(36:55) - - Always-on ways to capture the demand you create
(40:13) - - Q&A

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#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai

The Dave Gerhardt Show